The Brand Designer
On Bulldog Street
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About

Julie Sara Graphic Designer and Founder at On Bulldog Street
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I'm Julie, the brand designer On Bulldog Street, a place where design carries both backbone and charm.

“Bulldog” is the nickname I was given for the way I show up: determined, loyal, grounded, and a little stubborn when it matters most. That same spirit sits at the core of my approach to design.

I believe strong brands listen before they speak. They are built with intention, clarity, and the ability to stand their ground over time. My work is stripped back and purposeful, always rooted in the story only you can tell.

With years of experience in brand strategy and design, I’ve partnered with clients across industries - from sports clubs to law firms, bookshops to tech startups - translating their vision into identities that feel timeless, coherent, and true.

15
Years shaping brand identities
52
Happy Clients
3
Clear steps for a precise, simple process
100
Attention to every project
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Services

Branding

Identity systems that position your brand clearly and intentionally.

“I create brand identities that go beyond the logo, helping you build clarity, direction, and long-term recognition.”

→ Logo, visual identity, typography, color system, guidelines

 

Design & assets

Consistent visuals for every touchpoint.

“Design support for your ongoing communication, ensuring your brand stays coherent across digital and print.”

→ Social content, campaigns, print, marketing assets, templates

Creative direction

A clear visual direction for a stronger brand presence.

“I define and refine your creative direction so everything you produce feels aligned and intentional.”

→ Art direction, storytelling, content guidance, ongoing support

My Process

starts with listening to your story, your vision, and the details others often miss. From there, I build a clear foundation and remove everything unnecessary, until what remains is bold, simple, and impossible to ignore. Every step is intentional.

1/ Discovery

I start by listening - learning your story, your vision, and what makes you different. This is where trust is built and the foundation is set.

2/ Strategy & Concept

Your goals take shape through thoughtful strategy and a clear creative direction. Every choice is grounded in purpose, not trend.

3/ Design & Refinement

I bring the vision to life with precision, stripping away the unnecessary until your brand feels timeless, confident, and ready to make its mark.

"I’m not great with design stuff, but she got what we needed straight away. The club’s never looked this professional members keep noticing."
Hendrick Van Den Borre
"She completely transformed my online presence. I feel confident sending people to my site now it reflects me perfectly. Couldn’t be happier."
Karine Van de Plas
"Working with her felt like she was part of our story. She listened, understood, and somehow captured the soul of the shop in the design."
Gregory Gere
"Clear process, zero fluff, spot-on results. She nailed our brand identity and gave us tools we can actually use."
Sarah Kartal
"She took my messy ideas and turned them into something timeless. Every detail feels intentional — it’s like she read my mind."
Géry Okhenge

Ready to make your mark?

You'll find what you're looking for On Bulldog Street!

Get In Touch