The Brand Designer
On Bulldog Street
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About

Julie Sara Graphic Designer and Founder at On Bulldog Street
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I'm Julie Sara, the brand designer On Bulldog Street, a place where design carries both backbone and charm.


“Bulldog” is the nickname I was given for the way I show up: determined, loyal, grounded and just a little stubborn when it matters most. That same spirit is at the core of my design work.

I believe a strong brand listens before it speaks. It’s about building something that can stand its ground for years to come. My approach is stripped back, intentional, and always rooted in the story only you can tell.

With years in brand strategy and design, I’ve partnered with clients across industries, from sports clubs to law firms, bookshops to tech startups, translating their vision into identities that feel timeless and true.

13
Years shaping brand identities
52
Happy Clients
3
Clear steps for a precise, simple process
100
Attention to every project
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My Process

starts by listening to you, your story and the details others overlook.

From there, we shape a clear, sturdy foundation and strip away the noise, until what’s left is bold, simple, and impossible to ignore.
Every step is intentional.

1/ Discovery

I start by listening - learning your story, your vision, and what makes you different. This is where trust is built and the foundation is set.

2/ Strategy & Concept

Your goals take shape through thoughtful strategy and a clear creative direction. Every choice is grounded in purpose, not trend.

3/ Design & Refinement

I bring the vision to life with precision, stripping away the unnecessary until your brand feels timeless, confident, and ready to make its mark.

"I’m not great with design stuff, but she got what we needed straight away. The club’s never looked this professional members keep noticing."
Hendrick Van Den Borre
"She completely transformed my online presence. I feel confident sending people to my site now it reflects me perfectly. Couldn’t be happier."
Karine Van de Plas
"Working with her felt like she was part of our story. She listened, understood, and somehow captured the soul of the shop in the design."
Gregory Gere
"Clear process, zero fluff, spot-on results. She nailed our brand identity and gave us tools we can actually use."
Sarah Kartal
"She took my messy ideas and turned them into something timeless. Every detail feels intentional — it’s like she read my mind."
Géry Okhenge

Ready to make your mark?

You'll find what you're looking for On Bulldog Street!

Get In Touch