Branding
Van de Plas Karine
Karine, a driven and accomplished young lawyer, founded Van de Plas, a Brussels-based law firm dedicated to excellence, innovation, and integrity. She envisioned a brand identity that would reflect her professional ethos while standing out in the competitive legal landscape of Belgium.
My role was to translate these values into a visual identity system that conveys trust, tradition, and modern sophistication — ensuring the firm’s image resonates with both corporate clients and individuals seeking reliable legal representation.
The Challenge
The legal sector in Brussels is filled with tradition, often leaning heavily on conservative design. Karine wanted her practice to feel professional and trustworthy, but also modern and approachable.
The challenge was to balance timelessness and innovation: creating a strong, credible brand while reflecting Karine’s forward-thinking approach to law.
