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Logo Design

Jade

A jewelry brand founded by a woman who designs and handcrafts each piece herself. Her work is deeply personal, inspired by the natural curves of the rings she creates and the bodies of the women who wear them.
Feminine jewelry logo design for Jade, a handmade jewelry brand, featuring soft curves inspired by ring shapes and the natural lines of women’s bodies, expressing craftsmanship, elegance, and empowerment.

The objective

of this project was to create a visual identity that reflects:

  • the intimacy of handmade jewelry,
  • the elegance and strength of the female form,
  • and a soft yet confident sense of femininity.

The logo was designed as the cornerstone of a brand that celebrates craftsmanship, sensuality, and individuality.

Feminine jewelry logo design for Jade, a handmade jewelry brand, featuring soft curves inspired by ring shapes and the natural lines of women’s bodies, expressing craftsmanship, elegance, and empowerment.
Feminine jewelry logo design for Jade, a handmade jewelry brand, featuring soft curves inspired by ring shapes and the natural lines of women’s bodies, expressing craftsmanship, elegance, and empowerment.

Concept

The concept behind Jade is rooted in curves as a language.

Jewelry as Form

The flowing lines of the logo echo the organic shapes of rings, bracelets, and earrings — objects designed to wrap, follow, and enhance the body.

The Female Body

The curves also subtly reference the natural lines of women’s bodies, celebrating softness, movement, and strength without literal representation.

Intimacy & Craft

The identity was designed to feel close, almost tactile — as if shaped by hand rather than constructed digitally.

Feminine jewelry logo design for Jade, a handmade jewelry brand, featuring soft curves inspired by ring shapes and the natural lines of women’s bodies, expressing craftsmanship, elegance, and empowerment.
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