of this project was to create a visual identity that reflects:
The logo was designed as the cornerstone of a brand that celebrates craftsmanship, sensuality, and individuality.
The concept behind Jade is rooted in curves as a language.
The flowing lines of the logo echo the organic shapes of rings, bracelets, and earrings — objects designed to wrap, follow, and enhance the body.
The curves also subtly reference the natural lines of women’s bodies, celebrating softness, movement, and strength without literal representation.
The identity was designed to feel close, almost tactile — as if shaped by hand rather than constructed digitally.
